![]() The incident led to a ban on certain energy drinks by Broward County Public Schools. Redline was also the subject of media attention in 2008 after four Florida middle school students were hospitalized with elevated heart rates and sweating after sharing a can of Redline. In April 2015, the company received a warning letter from the FDA over use of an adulterated ingredient in its Redline White Heat and MD2 Meltdown supplements. The company has faced scrutiny over its product health claims in the past. ![]() VPX brands are sold primarily in convenience stores and fitness/nutritional retailers, such as GNC, and gyms. Overall sales for the company’s non-aseptic energy drinks were up over 300 percent during the timeframe, reaching over $141 million. Both Bang and Redline have According to data from Chicago-based market research firm IRI, sales of Redline Energy increased 32 percent over a 52-week period ending on August 12. Vital Pharmaceuticals, founded in 1993, has also enjoyed some success with another energy supplement, Redline, which is sold in two SKUs in 8 oz. What is interesting to me is whether retailers will become liable now that they are aware of the alleged issues with Bang’s ingredients.” Food and Drug Administration) took action or if there are consumer class action lawsuits for false advertising. “I imagine this lawsuit is just the tip of the iceberg for Bang. Miles of Shook, Hardy & Bacon, counsel for Monster, in a statement. “I am amazed at the lengths some companies will go to make a buck,” said Marc P. The complaint notes that copy on Bang’s website implies that rival energy drinks are “high sugar, life-sucking soda masquerading as energy drink.”. Monster is claiming that VPX is engaging in false advertising detrimental to the energy drink industry and consumers at large. The complaint specifically questions his qualifications, noting that he uses the title of “Chief Scientific Officer” at VPX based exclusively on previous job experience as a high school science teacher. Owoc is also named as a defendant in the suit. Lawyers for Monster disputed those health claims, as well as the accuracy of research published by VPX that allegedly supported those conclusions. VPX ties the products’ functionality to the use of branch chain amino acids (BCAAs) and “Super Creatine,” a form of water-stable creatine peptides that VPX claims is “much more bioavailable than regular creatine” and can “solve mental retardation as we age,” in the words of Owoc. District Court for the Central District of California on Tuesday.The complaint takes aim at specific claims by made by VPX that Bang can treat chronic diseases and even “reverse mental retardation.” Besides Alzheimer’s, VPX founder and CEO John “Jack” Owoc also claimed consuming Bang can treat Parkinson’s disease, Huntington’s disease and other forms of dementia, as well as “improve brain function.” Regulatory implications concerning labeling and advertising, and the clinical implications for children and adolescents are discussed.Monster filed a complaint against Vital, which markets Bang under its VPX Sports label, in U.S. Several studies suggest that energy drinks may serve as a gateway to other forms of drug dependence. The combined use of caffeine and alcohol is increasing sharply, and studies suggest that such combined use may increase the rate of alcohol-related injury. Genetic factors may also contribute to an individual's vulnerability to caffeine-related disorders including caffeine intoxication, dependence, and withdrawal. In children and adolescents who are not habitual caffeine users, vulnerability to caffeine intoxication may be markedly increased due to an absence of pharmacological tolerance. ![]() There are increasing reports of caffeine intoxication from energy drinks, and it seems likely that problems with caffeine dependence and withdrawal will also increase. The absence of regulatory oversight has resulted in aggressive marketing of energy drinks, targeted primarily toward young males, for psychoactive, performance-enhancing and stimulant drug effects. Regulation of energy drinks, including content labeling and health warnings differs across countries, with some of the most lax regulatory requirements in the U.S. Hundreds of different brands are now marketed, with caffeine content ranging from a modest 50 mg to an alarming 505 mg per can or bottle. Since the introduction of Red Bull in Austria in 1987 and in the United States in 1997, the energy drink market has grown exponentially.
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